A worthy tech battle is about to commence, and has been billed as Amazon-v-iPad. While some industry observers are trying to argue that the latest kindle tablet from Amazon won’t be worthy challenger to iPad’s title as their unit will only have a 7” screen compared to the iPad’s 10” touchscreen. Industry insiders have often been wrong before, and the general consensus is that Apple’s iPad will be threatened by the new Kindle.
The tech gadget world is changing at such speed it’s often hard to keep up with everything. Those who say that the new Kindle is no competition for the iPad are looking no further than the software and the hardware.
There is a lot more than these that go into making a great tablet. It isn’t merely the hardware that has put the iPad at the top of the tree; it is also the support of the company and the connectivity which it has to all the other Apple products, including Mac computers and the iPhone. As well as the massive apps store Apple has, and, of course, iTunes.
So what has the young pretender got to offer? Be it on your own head if you dismiss this tablet instantly, it is being touted by Amazon as a serious player before it is even launched. The online retail giant has also revealed that they are completely revamping their website that could completely refashion the way that people shop on largest online retailer in the world.
Their new site is being streamlined for optimum performance on tablets, which effectively means that Amazon will be more user friendly for both those who have an Apple iPad and users of the new Kindle tablet. The new Amazon website has fewer buttons, a bigger search box, more white space and is overall a lot less cluttered. It is lighter, cleaner and the dream engine for tablet users.
Although they have admitted that this major overhaul is taking place, Amazon have yet to announce when the new website will be accessible by the general public. Considering that one in five of global internet users already interact with Amazon regularly, and that iPad users are already savvy with Amazon too, due to the majority using Kindle software as their main e-reader app, the battle is certainly on.
Amazon are taking a brave and bold decision by taking on the leader in the tablet market, but they have cleverly positioned themselves with first a tablet friendly website site and secondly, a signature tablet. This new Amazon tablet will run on the Google Android operating system.



