An Advertorial Feature
While the UK job market has seen a slump in recent recession years, a burgeoning online trend in freelance exchange is changing the way creative professionals and businesses work with each other.
Europe’s largest online service exchange website, People Per Hour, reported in April that it’d had its most profitable quarter to date, which seems to indicate that trust and confidence between businesses and freelancers is now also flourishing.
While the last three years has seen many of the UK’s most talented workers lose their jobs, and countless university students graduate into a jobless market, the gap is slowly being filled by the service offered by the likes of People Per Hour.
Businesses that can’t afford to commit to a salary are able to use this website in order to find the best people in the world for every job they need completing. They are drawn to the site because they can be incredibly specific about what they want, and watch as talented freelancers bid for those jobs. It’s a win:win situation.
And businesses don’t need to enter into a transaction blindly, either. In true Internet fashion, businesses and businesspeople can rate each other on a number of areas, from communication to work quality, expertise and timeliness. Future transactions can be entered into (or not) based on previous ratings and comments, which means that the service has been and will only continue to get better and better.
People Per Hour also claim that the most sought-after freelancers are those with digital-based skillsets, including web and software development, search engine optimization and expertise in social media platforms such as Facebook and Twitter.
And not only are UK businesses benefitting from the talents offered by UK freelancers, but those in the US, India and Brazil are, too. According to People Per Hour, the first three months of 2011 saw the number of American businesses seeking UK-based digital freelancers rise by 714 per cent, compared with the same period in 2010. Similarly, India’s numbers for this period rose by 771 per cent on last year, while Brazil rose by 250 per cent. So companies seeking freelancers to complete things like programming jobs and graphic design jobs, for example, are able to find the best people in the UK.
Xenios Thrasyvoulou, founder and CEO of People Per Hour, believes that these latest figures indicate a fast-growing trend for what’s been dubbed ‘reverse offshoring’, in which economically developing countries outsource their digital projects to UK workers instead of the reverse, as has always been the case in the past.
Thrasyvoulou commented: “There was a time when hiring freelancers to deliver digital work online was universally perceived as western businesses outsourcing to inexpensive offshore labour – particularly from the subcontinent or Eastern Europe.”
“However, we’re seeing the reverse happening more frequently than ever before. It’s partly due to the economic strength and growing confidence of the BRIC nations, but it’s also influenced by the positive reputation of British digital skills internationally. This is evidenced by the rise in demand for UK talent from mature markets also – most notably the US.”